Makyn The Shot
Nikolaus EberlAccording to a recent edition of the Sunday Times, South Africa is heading for a jobs bloodbath, as local economists predict severe losses of employment in 2009, especially in the automotive and mining sectors.Said T-Sec chief economist Mike Schussler: “We’re in deep trouble, and we’re definitely heading for a very deep recession. I expect a bloodbath for jobs; anywhere between 200 000 and 300 000 losses for the year.”In light of these dire predictions, what are the prospects of 2010 Fifa World Cup turning the fortunes of South Africa Inc around and providing a much-needed boost for consumer and investor confidence, both at home and abroad?A comparative analysis of the socioeconomic benefits of the 2006 Fifa World Cup, held in Germany, revealed the following: one year after the final whistle was blown, the German economy recorded significant improvements in key indicators, such as unemployment (down by 29%), foreign leisure tourism (up by 31%), business and convention tourism in the hosting city of Berlin (up 49%), consumer confidence at a 27-year high and exports up by 14%. And in the third quarter of 2007 Germany jumped to the top of the Nation Brand Index, up from its previous seventh place.In summary, the 5 August 2007 edition of Time magazine titled their cover story “Germany Revs Up: The Nation’s Economy Gathers Speed”, while the Financial Times, notoriously critical of Germany, wrote admiringly of a “new economic miracle”, and Germany’s leading weekly, Der Spiegel, analyzed how “German Economic Boom Creates Job Machine”.So, how exactly did hosting the world’s biggest sporting event contribute to reversing the economic downturn of a nation that only a year before was diagnosed by its own president as “entering collective depression”, and was labeled by their very own media as suffering from Konsumverweigerung, a newly coined economic term denoting consumers’ refusal to purchase.For the first time in the history of Fifa World Cup hosts, Germany used the tournament deliberately as a platform to transform the national brand image and to convert visitors to brand advocates. The German president launched a nation branding campaign, titled Land of Ideas, the keystone of which was the Walk of Ideas, six gigantic sculptures in the city center of Berlin, each representing a major German innovation – such as the automobile, Einstein’s theory of relativity and the Aspirin tablet.At a nominal cost of any global advertising campaign, with a total budget of less than €25-million (R275-million), the Land of Ideas brand campaign generated tremendous PR exposure for Germany’s new brand image, resulting in more than 3.5-billion media contacts worldwide and more than €100-million (R1.1-billion) in media coverage, and catapulting Brand Germany to the top spot of the BBC World Services’ survey of the most trusted country brands.In a similar fashion, Australia used the 2000 Sydney Olympics as leverage for a complete re-branding proposition for the country. The Brand Australia programme was established as a four-year strategy built around three core elements: repositioning the country by capitalising on media, aggressively seeking convention business, and promoting pre- and post-games touring. Accordingly, Sydney profited from:US$6-billion (R50-billion) of worldwide media exposure as a direct result of the gamesUS$1.6-billion (R13-billion) in specialised travel media exposure as part of the Visiting Journalists Programme, under which an average of two journalists a day were invited by the Australia Tourist Commission (ATC) between 1999 and 2001US$1.2-billion (R10-billion) in convention business for the state of New South Wales, and hosting a record 49 international conferences as one of the world’s top convention destinations in the year 2000On the heels of the Sydney closing ceremony, the managing director of the Australia Tourist Commission, John Morse, said the Olympics changed forever the way the world sees Australia and that Australia’s international tourism brand had been advanced by 10 years.The success of Australia’s tourism branding campaign was reflected in the steady rise of Brand Australia in the Nation Brand Index (NBI) over five years, until it was voted the most favorite tourism destination by international audiences in the second quarter of 2005.Says Simon Anholt, the author of the NBI: “What this tells us is that much of the world has an appetite for all things Australian. Now is the time for Australia to be producing great Australian-branded products, culture, events, services, ideas, and media as fast as it possibly can. Anything that reflects, promotes and sustains those essential and admired Australian values will sell.”Referring to Germany’s “new economic miracle” after hosting the World Cup, the Financial Times noted that miracles happen by design, not by accident. With just over 400 days to go to the 2010 kickoff, the time has come to engage a nation branding campaign that will convert brand agnostics to brand advocates for country and continent and stimulate the global appetite for all things (South) African – failing which future generations will decry Africa’s lost branding opportunity of a lifetime.The author of the bestselling book BrandOvation™: How Germany won the World Cup of Nation Branding, and the sequel The Hero’s Journey: Building a Nation of World Champions, Dr Nikolaus Eberl holds a PhD from the Free University of Berlin and a postgraduate diploma from Johns Hopkins University, Baltimore. Dr Eberl’s research study of Germany’s nation-branding success story during the 2006 Fifa World Cup was featured extensively by Carte Blanche, and he is currently engaged in 2010 commentary for Business Day and CNBC Africa. Dr Eberl recently introduced the 2010 Scorecard: Converting Visitors to Brand Advocates, which measures the 10determinants of delivering the country 2010 promise to “host the most successful Fifa World Cup ever”.
A Web Developer’s New Best Friend is the AI Wai… Related Posts 8 Best WordPress Hosting Solutions on the Market Tags:#Analysis#New Media#NYT#Product Reviews#web Answers.com’s modus operandi boils down to this: use content from other sources, judiciously replace all of the links to point to their own domain, and reap the page views that result from Google. It can use Wikipedia content so liberally because it is licensed under Creative Commons.The Secret to Success: Millions of Pages Indexed by GoogleAnswers.com has a staggering number of pages indexed in Google: 31.8 million! This is only 11 million less than Wikipedia (currently 43.1 million). By comparison, Demand Media’s eHow has ‘just’ 4,320,000 pieces of content indexed in Google. About.com has 6,150,000. ReadWriteWeb.com has 30,100.Note that Answers.com isn’t necessarily highly ranked in Google. Answers.com has a Page Rank of 7/10, whereas Wikipedia is a 9. ReadWriteWeb has a Page Rank of 8. A search on the phrase “what is an rfid chip?” in Google revealed that Wikipedia holds the top slot and Answers.com doesn’t even make the first page. So we can fairly say that Google isn’t rewarding Answers.com for the quality of its content – or more correctly, it isn’t necessarily being linked to by high-quality sources like Wikipedia is.Conclusion: Quantity, Quantity, QuantityWe noted yesterday that Demand Media largely competes on quantity instead of quality. Answers.com takes quantity to another level altogether – and it can do this because it produces little if any original content.Just look at Answers.com’s growth over the past couple of years. The results speak for themselves. Answers.com is run by Answers Corporation, which also has Q&A site WikiAnswers.com in its stable.How Answers.com WorksIn some ways Answers.com is the same as Demand Media – both output huge amounts of practical, useful reference content. This content attracts Google’s spiders, which is a big part of the success of both companies. That’s probably where the similarities end, because Demand Media largely produces original content. Answers.com, on the other hand, is basically a giant aggregator of third-party content. The difference was noticeable in an example query I did for both sites: what is an rfid chip? The eHow page on RFID chips was short, basic, uninspiring content. The result on Answers.com was a long, thorough article about RFID chips. Impressive… except the content is actually from Wikipedia. If you scroll right to the end of the page, you will see a single sentence acknowledging this. But most people would probably be unaware that it’s not original content. Why? Because this Answers.com article is peppered with links to other Answers.com pages. This of course is great for SEO (search engine optimization). UPDATE: Answers.com CEO Bob Rosenschein commented that “we put a no-index on pages which contain only Wikipedia content, so that they do not even show up in Google’s index.” richard macmanus Earlier this week we looked at the top 50 web properties in the U.S., according to comScore, and analyzed the changes over the past year. The top 5 were almost the same, except for the entrance of Facebook at number 5. What really caught our eye though was the progress of several less glamorous brands up the comScore charts. We profiled one of them, Demand Media, yesterday. Today we look at a site that wasn’t in the top 50 one year ago but is now ranked #26. The Answers.com site gets over 28 million unique visitors per month, according to comScore. How has Answers.com achieved this stellar growth? The same way Demand Media has: sheer quantity of content.UPDATE: Bob Rosenschein, CEO, Answers.com, left a comment on this post with some illuminating data points. He first notes that the majority of page views comes from WikiAnswers.com, which had 22M uniques in July ’09 while Answers.com had 10M “with some overlap.” What’s more, he notes that “the growth in our traffic is almost entirely from our WikiAnswers site.”Answers.com is a reference site, similar to The NY Times’ About.com. It claims to have content on 5 million topics from “over 180 licensed sources” such as Barron’s, Encyclopedia Britannica and Wikipedia. Much of the content we saw in our tests came from Wikipedia, however. Why Tech Companies Need Simpler Terms of Servic… Top Reasons to Go With Managed WordPress Hosting
Using compositing tricks you can transform your 2D images to 3D, a popular technique in video advertisements and motion design.Make your still images more dynamic by giving them dimension! Discover how to create a 2D to 3D photo effect, adding motion and depth to still images. Here’s the type of effect you’ll learn to create:Each of the video tutorials below explains a similar way of creating this 2D to 3D photo effect by using industry standard photo and video editing tools – Adobe Photoshop and either After Effects or Apple Motion. The last video is a demo for a commercial Adobe After Effects script that simplifies the process of animating 2D layers in a simulated 3D space.2D to 3D / Photoshop to MotionVideo producer Jonthan Fowler gives step-by-step instructions for breaking apart your 2D image in Photoshop and then bringing it into the Apple Motion compositng/motion graphics app. Jonathan refers to this technique as the “Kid Stays In The Picture” effect, after the documentary that popularized it. The layers of the still image are inputted into Motion and then animated. Tracking the layers through z-space will give 2D images a simulated 3D effect.2D to 3D / Photoshop to After EffectsMany post production professionals recognize Andrew Kramer as a leading After Effects guru and founder of VideoCopilot.net. In this tutorial, Andrew showcases his expertise in demonstrating a quick way to create this cool 2D to 3D photo effect. First, a photograph is broken into layers in Photoshop (with some basic cutting and cloning). Then, the layers of the image are brought into After Effects, where they are stacked along the Z-axis and animated with the AE built-in camera. Andrew’s super knowledgeable and fun to listen to, making this a great tutorial for anyone interested in animating their still photos from 2D to 3D.pt_MultiPlane plugin for After Effectspt_Multiplane is an After Effects script that allows you to quickly experiment with the depth of the layers of your still image. The script preserves the look of the original image as you modify the z-axis in After Effects. If you plan to utilize the 2D to 3D effect often (such as a consistent look through a film or video) this plugin can be a big timesaver. Take some of the headache out of animating your layers! pt_Multiplane is available from AEScripts.com
Ethel Booba on hotel’s clarification that ‘kikiam’ is ‘chicken sausage’: ‘Kung di pa pansinin, baka isipin nila ok lang’ Kiefer Ravena (left) and Kevin Ferrer. Photo by Tristan Tamayo/INQUIRER.netKiefer Ravena and Kobe Paras joined Gilas Pilipinas training on a rainy Tuesday night at Meralco Gym.The two are the newest additions to the 16-man strong contingent.ADVERTISEMENT World’s 50 Best Restaurants launches new drinking and dining guide Don’t miss out on the latest news and information. MOST READ LATEST STORIES Heart Evangelista admits she’s pregnant… with chicken Lacson: SEA Games fund put in foundation like ‘Napoles case’ Cadets Mac Belo (meniscus) and Russel Escoto (ACL) also showed their support.Sports Related Videospowered by AdSparcRead Next WATCH: Firefighters rescue baby seal found in parking garage Cayetano to unmask people behind ‘smear campaign’ vs him, SEA Games Robredo: True leaders perform well despite having ‘uninspiring’ boss PLAY LIST 02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games Also showing up for the first time is Jeron Teng, who signified his intention to be a part of the pool on Saturday. The La Salle standout, though, sat on the sidelines due to flu.The three were coming off their stint with Chooks-Pilipinas 3×3 which competed in the 2017 Fiba 3×3 World Cup.FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSMalditas save PH from shutoutJoining the night’s sessions were Matthew Wright, Kevin Ferrer, Ed Daquioag, Carl Bryan Cruz, Mike Tolomia, Von Pessumal, Fonzo Gotladera, Almond Vosotros, Bobby Ray Parks, and Raymar Jose.TNT stand-in import Mike Myers also gave a hand in practice. Ablaza carries Batangas to solo second place What ‘missteps’? 1 dead in Cavite blast, fire View comments
Finance and Public Service Minister, Dr. the Hon. Nigel Clarke, says the Government’s 2019/20 programmed expenditure of $835.9 billion represents an inclusive Budget, geared towards improving the quality of life for all Jamaicans.Details of the expenditure were outlined during the Minister presentation to open the 2019/20 Budget Debate in the House of Representatives on Thursday (March 7).“This Budget benefits everyone [and presents] economic opportunity for all,” Dr. Clarke said.He was addressing journalists during a post-Budget press conference at the Finance Ministry in Kingston on Friday (March 8).Among the major provisions are: a 25 per cent increase in social spending, from $16 billion to $20 billion; increased funding of nearly $2 billion for micro, small and medium-size enterprises (MSMEs); increase in the annual general consumption tax (GCT) threshold; reduction in transfer tax payable on property and financial instruments; abolition of the minimum business tax; asset tax modification; stamp duty reform; modification of the student loan regime; and funding for research and development.The Minister said the objective of the measures announced is to generate an uptick in economy activity that “will be of benefit to everyone.”“This [is] a Budget in which everyone has something [to gain]. It is, genuinely, economic opportunity for all,” he emphasised.He added that the crafting of the Budget is indicative of “what we can do in Jamaica with creativity… and what we can achieve with the set of resources that we have”.He credited the collaboration and supportof various stakeholders, including the multilateral development partners, in particular the International Monetary Fund (IMF).“So… with some amount of thought and planning, a good team and good partnerships, we can achieve a lot… and a lot more than we have become accustomed to,” Dr. Clarke said.